Archive for selling my home Kitchener Ontario

What Does a Real Estate Agent on The Mark Maurer Team do for YOU?


Four and a half year old Masen, son of Jaymes and Natalie jumps for joy!


You might think that the profession of selling real estate is all about showing homes and taking a commission. Showing homes is certainly part of the job but any GREAT agent earns their commission. There are dozens of tasks involved in the purchase or sale of a home and each must be accomplished with precision and skill. Many people are ill-informed about the role of a real estate agent, even if they’ve bought or sold a home before. It’s not all pretty houses and pleasant conversations! Here are a few of the important tasks the stellar Maurer Team real estate agents will accomplish exceedingly well on your behalf.

Before a Listing

Listing your home isn’t the start of a sale; the work starts well before that. A few things that our real estate agents will complete before your home even hits the market.

  • Assess your property. Our Realtors will assess your property’s value. This involves a thorough examination of your home along with a great deal of research and attention to details. They will take into consideration all the tangible features of your home including elements such as finishes and square footage. They will also try to evaluate the less quantitative elements including location, curb appeal, and the value of the neighbourhood placed on it by residents living in it.
  • Establish a market value and price. Realtors on The Mark Maurer Team have to research recent comparable sales from the past 18 months on the listing services and also in the public records. He’ll have to research the average number of days on the market for properties similar in type, price, and location. Current and past listings will need to be researched. They will also prepare a comparable market analysis to establish a competitive market value.
  • Verify all of your property’s details. Our agents will need to obtain a copy of your property survey to verify the property lines and dimensions of the lot. They will verify the legal description of the home; it’s previous ownership and title, the land’s deed restrictions and coding, and the school system information. All of the utilities (e.g. sewer, gas, hydro) will be checked.
  • Prepare your property. Our real estate agents will help you get your home ready to sell by advising you on staging, decluttering, depersonalization, and curb appeal modifications.

We also have a professional photographer take high-quality photos and record videos and virtual tours that highlight the best features of your home. Beware of real estate agents who say they can take their own photos! Photos are very important to the marketing of your home as they are used across multiple marketing methods to attract potential buyers.

During a Listing

So much will have been accomplished by the time your home is listed that you might think there isn’t much left to be accomplished. However, that’s just when things can start getting interesting.

  • Marketing your home. In order to submit your home to be featured on the MLS system, thorough preparation is required. Our agents will need to prepare an MLS profile sheet since they are responsible for the accuracy of the listing data. They must enter the data into the system, proofread it for accuracy, include your property’s placement for the mapping feature and upload the many quality photos and your virtual tour. They have to create and distribute flyers as well as create Internet ads and postings on the various social media platforms.
  • Making appointments. In many cases, agents on The Mark Maurer Team will first show your home to other agents. They will install a lockbox and set up appointments with agents who they feel could have the perfect buyer in mind. Then they will start making showing appointments with potential buyers on their contacts lists too.
  • Follow up. All of those showing appointments will require follow-up calls to help keep buyers interested and your property in the forefront of other agents’ minds. We have a system in place that keeps us on our toes to ensure that phone calls are made to each and every agent who has shown your home.
  • Maintenance. If you’re no longer residing in your home, our agents will help you to manage its upkeep. They will make sure the lawn stays mowed or the leaves are raked. They will also maintain all the methods of marketing like refilling brochure and flyer boxes.
  • Verify financing. Our agents always check to see if buyers are pre-qualified for financing. This is very important and if not in place, will stall your sale and waste time.
  • Negotiation. Real estate agents on The Mark Maurer Team will be your advocates in negotiations, whether you are buying or selling a home. They will do all in their power to make sure the price you get or pay is a good value. They will receive or send offers and advise you on the strength of the offer regardless of whether you are buying or selling. They will review the contracts and details of any offer or contract.

After the Listing

Some of the most difficult tasks still lay ahead for our Realtors, even after an offer is extended and accepted. There are many details to cover but here are just a few.

  • The Plethora of paperwork. Any sale of property generates reams of paperwork and our agents must wade through it all. They make sure everything is signed and delivered to all the appropriate people or agencies involved, on time. An agent on The Mark Maurer Team will explain each item to you so you understand what you’re signing.
  • Order inspections and appraisals. Our agents order all thorough home inspections through a reputable company we have been using for the past 20 years. They will schedule an official appraisal and provide the documentation within 24 hours that was obtained through research about the home to the appraiser.
  • Follow ups. Our Realtors follow up with all parties throughout this process, keeping everyone in the loop and well-informed.

The Closing

The closing process is fairly detailed, legally-speaking. It would take more space than we have here to list all of our agent’s duties. Here’s just a small number of notable jobs for your agent from The Mark Maurer Team.

  • Solve title problems. If there are clouds on the title, it’s our job to blow them away. In some cases, we may need to obtain a death certificate or legal signature from a previous owner.
  • Request closing figures. It’s our agent’s job to make sure you have the exact amount(s) for your certified cheques at the time of closing.
  • Forms, forms and more forms. Our Realtors review, proofread and process a huge number of forms to complete the sale of your home. These forms also have to be filed with the right agencies and deliver to the buyer and seller and the lender with all the signatures in the proper places.

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here. Also for great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at

Is Fear Holding You Back From Selling Your Home in Waterloo Ontario?

Addressing the Fear of Selling Your Waterloo Ontario Home

Addressing the Fear of Selling Your Waterloo Ontario Home

Why are you keeping your home off the market? Why are you still living in a home that no longer suits your family’s needs? Is there something holding you back from a new life in your dream home? In most cases, the answer to all these questions is the same. It’s fear.

Fear holds us back from so many great things in life! Selling or buying a home in Kitchener-Waterloo is one of those things that is often fraught with trepidation so much so, that we just can’t seem to take action. What if it doesn’t sell fast enough? What if it sells too fast? What if we can’t find the right price? What if, what if, what if! It’s enough to make anybody feel mentally and emotionally paralyzed. No wonder you don’t want to sell or know where to start!

If you really want to buy or sell your house in Kitchener Ontario, it doesn’t have to be a scary experience. With The Mark Maurer Team you’ve got someone on your side. We will banish those fears and get you moving forward, right into the home of your dreams! Let’s take a look at some of those fears and see if we can’t dispel them with our 100% satisfaction guarantee.

Fear of Failure

We’re all afraid of failure. No one likes to fall flat on his or her face, right? If your home fails to sell, it can be more than embarrassing – it can be costly. If you’ve already bought a new home you could be saddled with 2 mortgages. If you haven’t bought yet, you might lose out on the home you’ve always wanted because you can’t sell your current home. It just seems so risky! How do you handle the fear of failure?

Most Kitchener-Waterloo homeowners who have ever been in the position to sell their home have worried that it will not sell. You fret over whether or not you will get a decent offer. Don’t let that fear keep you from selling your home in Waterloo Ontario when you’re ready to move.  The best way to keep your home from sitting on the market too long is to price it right the first time. A qualified Realtor can research the market along with comparable properties and set a price that will both attract the right buyers and get you a solid selling price.

We have already helped more than 2,000 families sell their Kitchener-Waterloo homes. My team and I know the real estate market in Waterloo Region inside and out. You can trust us to assess the value of your home and price it so that it sells faster and for the best price. We’ll even give you a 29 Day Sale Guarantee!

Fear of Commitment

Another fear that keeps us from wanting to sell or buy a house in Kitchener Ontario is the fear of commitment. You will have to meet with an experienced Realtor and sign a contract without really knowing the agent personally. It’s like getting married on a blind date. Sure, everything seems fine at first but what will the relationship be like in a week, a month or several months from now? You’ll be stuck in a listing contract even if things go badly. That can be a little frightening.

We can alleviate this fear for you too. You won’t be forced to stick with us if you don’t think we are doing everything we can to sell your home. We give you the right to cancel your contract at any time with no further obligation if you feel that I (or a member of my team) have not delivered on our promises. You won’t be stuck in a long service contract that leaves you unsatisfied and your home unsold.

Since we know that our team will give you the best service the industry has to offer in Kitchener-Waterloo, we’re confident that you’ll be more than satisfied. I’m not afraid to let you have control of your contract because I’m sure the service my team has to offer will make you want to stay. And you’ll want to tell your friends, too!

Fear of Change

Sometimes it’s just the fear of the unknown that keeps us stuck where we are. We’re scared of doing something different so we just sit still and don’t move on to the next thing, even when the next thing is so much better. We think that it’s better to stick with something familiar, even if it’s uncomfortable, rather than to make a change to unknown territory.

This fear of the unknown can easily translate into the home-selling process. Maybe you’re afraid that you won’t like some aspect of a new neighbourhood or be comfortable with your new neighbours. You may worry that the schools won’t be as good as you are accustomed to, or that your commute will get drastically worse. We find a way to justify living in a home that no longer meets our needs just because we’re too afraid of change.

I know Waterloo Region and all its quirks and corners. I can help you navigate the changes and show you that selling your house in Kitchener Ontario is the best choice for you and your family (if it actually is, in fact). You don’t have to do it alone. I’ll help you navigate the changes with the best personal service you can imagine. We’ll make the changes together.

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by getting a copy of my free eBook here. Also for great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at

Agent VS Team: Which is Right For You When Selling Your Home?

Agent VS Team: Which Offers More Benefit?

Agent VS Team: Which Offers More Benefit?

Deciding to sell your home – it’s one of the most frightening prospects you may ever consider. It’s an overwhelming process yet at the end, relief awaits. As you work through it, the right agent or real estate team can make things far easier than you ever imagined. Choosing the right Realtor to help is critical. Among the first decisions you’ll need to make is whether to move forward with a singular agent or a professional real estate team.

The Individual Realtor

For many years, homeowners have relied on the individual agent approach to manage and process their real estate transactions. A strong Realtor still has much to offer in today’s market in Kitchener-Waterloo. They have the ability to develop a strong bond that teams can’t always mimic, and they also offer individualized attention, which is ideal in a transaction that is as emotional as selling a home. There’s also a level of direct accountability many sellers like. If something becomes problematic, one phone should instantly sort it out.

Real Estate Teams

Real Estate Teams can mean real benefits for the person selling their home in Kitchener Ontario. You get the individual strengths of many agents at your fingertips, working together to ensure your home gets sold. Well-organized teams have the ability to close more deals than individual agents thanks to the sheer size and energy of the team. You get almost unlimited access to an agent, and the inherent efficiency of a team means moving a transaction from start to finish quickly. A team can work on two or three fronts at one time, giving sellers the access and expertise necessary to get a broad level of service instantly. If you’re looking for a collaborative process along with combined experience to ensure your home is marketed and sold in the best possible manner, the team approach is probably the right one to meet your needs.

No Matter Who You Choose, Always Expect This

  • Honesty: You need to be able to communicate honestly with your agent, and if you think he or she isn’t telling the truth, it’s time to find someone else to help you sell your home. There are several ways to make certain you’re getting an honest agent or team. Start by asking about five of their most recent transactions. Find out if you can contact the sellers, then given them a call. Learn more about what worked and what didn’t with that particular agent.
  • Professionalism: Not all Realtors act like professionals, and one of the biggest selling points from the moment you meet the person who will be selling your home is personal appearance. Well dressed is the name of the game in the real estate business, so if your realtor shows up in jeans and t-shirt, you may want to look elsewhere. Along with image, though, goes a real respect for the time of others. If your real estate agent is late, he or she isn’t quite the individual with which you should be working.
  • The Power to Negotiate: You want the best possible price for your house and you want it now. A seller’s agent has to understand that, and representing your voice well is key when selling your home. If you’re seeing counter-offers with no dialogue, you’re not getting the best possible representation.
  • Innovation in Marketing: If the agent or team you chose to sell your home simply stuck a sign in the yard and walked away, you’re not getting the level of service you deserve. In most cases, just listing a home isn’t enough to get it sold. Some innovation is necessary in today’s market, and coming up with the right plan to move that house is a must. The agent or team you’re working with has to be creative enough to come up with the right angle to sell your home, and if your agent or team doesn’t have it, you may want to shop around.
  • Results: This should be one aspect you consider before you even put your home on the market. What kind of results does the realtor or team have with past listings? You’ll want to look both at the number of transactions that have occurred over the course of the last year and at the type of homes sold to ensure this is the right person or company to do the job.
  • Reputation: Type the name of the agent or company into a search engine. If you’re coming up with pages of complaints, you may have a problem on your hands. Successful real estate agents get repeat and referral business that sustains them for a lifetime. Look around you to see which company or individual’s signs prove most prominent to decide who has the best reputation in your area.
  • A Strong Network: Good real estate professionals work with others in the industry including attorneys, mortgage companies, movers, and others. Ask about a preferred partner list to see just how connected your agent is.
  • Open Communication: More sellers cite lacking communication as a key problem than anything else in the world of real estate, so you may want to ask about communication before you ever get started with a given company or agent. Learn more about whether texting, email, or phone calls are the best method of communication for the agent, and ask to learn how frequently you can expect to speak to someone.
  • A Technology-Rich Environment: Real estate agents can sell homes in almost any medium these days, so ensuring your agent or company isn’t stuck in the days of print listings is a must. Ask what technologies your agent uses, and don’t forget to check on photo quality. More people than ever before look to the internet to start their home buying search, so high quality photos from day one are a must.

I address the differences between real estate teams and singular agents in my video below:

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by getting a copy of my free eBook here. Also for great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at