Your Listing Expired. Your Home Didn’t Sell.
Your home in Kitchener-Waterloo didn’t sell and your listing contract has expired. You did everything your realtor told you to in order to sell your house in Kitchener Ontario. You took care of all the little repairs and made the exterior and landscaping look inviting. More than half of your belongings are packed up and you’ve even had to put some of them in storage. You’ve kept the house spotless for showings. You’ve vacated your comfy space for endless hours to accommodate your Realtor’s Sunday Open Houses. You may even have had your home professionally staged. And you still don’t have an offer on the table to show for all of these efforts.
What Do You Do Now?!?!
You’re probably wondering what you can possibly do now. Do you sign an extension to the contract with the same listing agent or begin the process over again with a new Realtor? You may even be thinking that you have an “unsellable” property.
or an experienced and skilled Realtor, there is no such thing as an unsellable home. Do you remember the definition of “insanity?” – Doing the same thing over and over and expecting different results. Obviously, whatever your Realtor was doing (or not doing) to sell your home wasn’t working for you. There is no point in carrying on with the same methods if the process didn’t yield results.
Each brokerage and each Realtor (or Real Estate team) does business a little differently when trying to sell your house in Kitchener Ontario. Simply counting on a “name brand” won’t always get the job done. Even within the same brand (e.g. RE/MAX), agents use very different selling methods. Each team has its own systems and techniques. Some happen to be more effective than others.
The Mark Maurer Team has a proven system that is the product of 20 years of continuous effort and improvement. What we do gets better results. In fact, approximately 20% of the homes we sell each and every year are homes that were listed with other agents and didn’t sell.
It’s an Issue with Price OR Promotion
When a home doesn’t sell, the issue often lies in one of two areas: price or promotion. You trust your Realtor to excel in both but not every agent can deliver (we specialize in both areas). Get either one of these things wrong and your home will probably languish on the market. One or both could be the reason you’re stuck with and expired listing!
Price is a delicate matter that takes research and experience to determine. A real estate agent has to analyze not only the features and selling points of the home but also the recent comparable sales in the area in order to find the perfect balance. Many agents land a little too high thinking that they will have the opportunity to negotiate downwards, later.
If your home is priced too high, the potential buyers you will attract will come to view your home with a set of expectations that your home probably won’t meet. They will feel that your home is overpriced, they won’t be interested in buying and both the potential buyer and you, the seller, end up disappointed. The buyers that want what your home has to offer, the ones you really want to see your home won’t come to look because the price is out of their budget. It’s a mistake you can’t afford to make.
Pricing too low is another costly mistake. The obvious reason is that you don’t get a good return on your investment and money is left in someone else’s hands – just not yours. You might get a bidding war but that’s not really something you should count on when you set the price. It’s important to get it right the first time so you don’t end up making price adjustments later.
Promoting your home is another tricky area where you are largely dependent on your Realtor. Your Realtor needs to be up-to-date on all the latest trends in marketing and promotion as well as being skilled in the tried-and-true methods. You can’t just do one thing well when it comes to marketing a home. You need to use all the tools you can to reach the perfect buyer and to get the fastest results. In today’s digital age, your Real Estate Agent should be knowledgeable in both offline and online marketing.
You also have to ensure that the right information is communicated to the people when your home is being promoted. It’s not just about who is loudest (although that certainly helps). Effective marketing is about getting that critical bit of data in front of the perfect buyer at the precise time they are interested in buying. Not an easy task but it’s one where The Mark Maurer Team just happens to excel.
We will exceed your expectations and we stand behind our processes. We offer a 100% Satisfaction Guarantee. We couldn’t offer this if we weren’t completely confident that we can sell your home. It doesn’t matter if another agent has failed; we can still sell your house in Kitchener Ontario. The Mark Maurer Team has already sold over 2,000 homes right here! We can do the same for you.
You don’t have an “unsellable” property. You’ve just had the wrong agent. You can trust me to price and promote your home using my 21 years of experience. You won’t be disappointed. For more home selling tips you won’t find anywhere else, subscribe to my YouTube channel.