You might think that the profession of selling real estate is all about showing homes and taking a commission. Showing homes is certainly part of the job but any GREAT agent earns their commission. There are dozens of tasks involved in the purchase or sale of a home and each must be accomplished with precision and skill. Many people are ill-informed about the role of a real estate agent, even if they’ve bought or sold a home before. It’s not all pretty houses and pleasant conversations! Here are a few of the important tasks the stellar Maurer Team real estate agents will accomplish exceedingly well on your behalf.
Before a Listing
Listing your home isn’t the start of a sale; the work starts well before that. A few things that our real estate agents will complete before your home even hits the market.
- Assess your property. Our Realtors will assess your property’s value. This involves a thorough examination of your home along with a great deal of research and attention to details. They will take into consideration all the tangible features of your home including elements such as finishes and square footage. They will also try to evaluate the less quantitative elements including location, curb appeal, and the value of the neighbourhood placed on it by residents living in it.
- Establish a market value and price. Realtors on The Mark Maurer Team have to research recent comparable sales from the past 18 months on the listing services and also in the public records. He’ll have to research the average number of days on the market for properties similar in type, price, and location. Current and past listings will need to be researched. They will also prepare a comparable market analysis to establish a competitive market value.
- Verify all of your property’s details. Our agents will need to obtain a copy of your property survey to verify the property lines and dimensions of the lot. They will verify the legal description of the home; it’s previous ownership and title, the land’s deed restrictions and coding, and the school system information. All of the utilities (e.g. sewer, gas, hydro) will be checked.
- Prepare your property. Our real estate agents will help you get your home ready to sell by advising you on staging, decluttering, depersonalization, and curb appeal modifications.
We also have a professional photographer take high-quality photos and record videos and virtual tours that highlight the best features of your home. Beware of real estate agents who say they can take their own photos! Photos are very important to the marketing of your home as they are used across multiple marketing methods to attract potential buyers.
During a Listing
So much will have been accomplished by the time your home is listed that you might think there isn’t much left to be accomplished. However, that’s just when things can start getting interesting.
- Marketing your home. In order to submit your home to be featured on the MLS system, thorough preparation is required. Our agents will need to prepare an MLS profile sheet since they are responsible for the accuracy of the listing data. They must enter the data into the system, proofread it for accuracy, include your property’s placement for the mapping feature and upload the many quality photos and your virtual tour. They have to create and distribute flyers as well as create Internet ads and postings on the various social media platforms.
- Making appointments. In many cases, agents on The Mark Maurer Team will first show your home to other agents. They will install a lockbox and set up appointments with agents who they feel could have the perfect buyer in mind. Then they will start making showing appointments with potential buyers on their contacts lists too.
- Follow up. All of those showing appointments will require follow-up calls to help keep buyers interested and your property in the forefront of other agents’ minds. We have a system in place that keeps us on our toes to ensure that phone calls are made to each and every agent who has shown your home.
- Maintenance. If you’re no longer residing in your home, our agents will help you to manage its upkeep. They will make sure the lawn stays mowed or the leaves are raked. They will also maintain all the methods of marketing like refilling brochure and flyer boxes.
- Verify financing. Our agents always check to see if buyers are pre-qualified for financing. This is very important and if not in place, will stall your sale and waste time.
- Negotiation. Real estate agents on The Mark Maurer Team will be your advocates in negotiations, whether you are buying or selling a home. They will do all in their power to make sure the price you get or pay is a good value. They will receive or send offers and advise you on the strength of the offer regardless of whether you are buying or selling. They will review the contracts and details of any offer or contract.
After the Listing
Some of the most difficult tasks still lay ahead for our Realtors, even after an offer is extended and accepted. There are many details to cover but here are just a few.
- The Plethora of paperwork. Any sale of property generates reams of paperwork and our agents must wade through it all. They make sure everything is signed and delivered to all the appropriate people or agencies involved, on time. An agent on The Mark Maurer Team will explain each item to you so you understand what you’re signing.
- Order inspections and appraisals. Our agents order all thorough home inspections through a reputable company we have been using for the past 20 years. They will schedule an official appraisal and provide the documentation within 24 hours that was obtained through research about the home to the appraiser.
- Follow ups. Our Realtors follow up with all parties throughout this process, keeping everyone in the loop and well-informed.
The closing process is fairly detailed, legally-speaking. It would take more space than we have here to list all of our agent’s duties. Here’s just a small number of notable jobs for your agent from The Mark Maurer Team.
- Solve title problems. If there are clouds on the title, it’s our job to blow them away. In some cases, we may need to obtain a death certificate or legal signature from a previous owner.
- Request closing figures. It’s our agent’s job to make sure you have the exact amount(s) for your certified cheques at the time of closing.
- Forms, forms and more forms. Our Realtors review, proofread and process a huge number of forms to complete the sale of your home. These forms also have to be filed with the right agencies and deliver to the buyer and seller and the lender with all the signatures in the proper places.
Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here. Also for great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at firstname.lastname@example.org.