5 Questions to Ask Before Hiring a Realtor in Waterloo Region

Ask Questions First!

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Joseph Richer, registrar of the Real Estate Council of Ontario suggests, “It’s always a good idea to meet with at least a few different real estate professionals before selecting the one you’d like to work with.” Before you start making appointments with Realtors in Waterloo Region, you will want to put together a few key questions you want answered. I have put together the questions I feel are the most important. You can start with this list and add some of your own too!

How Much Real Estate Experience Do You Have?

How many years a Realtor is in business is relative, but more important to know is – how long have they been in business in your area? Some Real Estate Agents specialize in specific types of properties or key geographical areas (neighbourhoods within a region). When you meet with agents, be sure to ask them how long they have been an agent in Waterloo Region and whether or not they have sold homes in your neighbourhood. Chances are if you are dealing with a long-time professional Real Estate Agent like Mark Maurer, he will not only have sold homes in your neighbourhood but even on your street!

How Do You Market My Property to Potential Buyers in Kitchener-Waterloo?

Real estate marketing is expensive and requires biggie budgets. A real estate company like The Mark Maurer Team that has been in business for over 20 years is an established business with a solid marketing strategy in place. Successful Real Estate Teams know the kind of monthly marketing budget it takes to get results for their clients and make allowances for this in their expenditures. Oftentimes a one-person Realtor simply doesn’t have the budget to allow for a wide-range of different types of effective online and offline marketing methods.

For starters, I employ 2 full-time assistants to ensure that your home is submitted to the MLS service as soon as I walk your file into my office after I meet with you. I market your home in Waterloo Region’s premier real estate magazine, Homes Plus which engages 25,000 readers every month. This magazine has targeted distribution in over 850 locations in Waterloo Region. Their digital edition drives traffic to the listings (your home) on our website as well. I have a significant budget allocated to online marketing which means featuring your home on Facebook, Twitter, Pinterest, and in blog posts written specifically about your neighbourhood or even your property. I use a variety of paid online marketing methods to drive traffic to my website to make sure that there is a constant flow of new website visitors viewing the listings on my website. Online and offline, I got you covered.

If I Hire You, What Services Do You Include?

You benefit by hiring my Team of Full-Time Real Estate Specialists which includes a Listing Agents, Buyer Agents, Customer Care Specialists, Computer Technicians, Online Marketing Team, and Legal Council. No other agents selling homes in Kitchener-Waterloo operate this way. You get our entire Team of Specialists for the same price as hiring a single agent! We maintain a full-time Customer Care Department. One of the number one keys to a successful sale of your home is feedback. We have two full-time Customer Care Specialists who follow up with every single showing of your home and provide you with immediate feedback. With The Mark Maurer Team Guaranteed Home Selling System, you are kept completely and fully informed during the entire home selling process.

What are the Commissions I Will Need to Pay? Are There Other Costs?

I know you’ve heard the saying, “If it sounds too good to be true, it usually is.” If a Real Estate Agent comes into your home and promises to sell your home at the highest price for the lowest commission, you’ve got someone desperate on your hands. I know from over 20 years in the business, I can’t possibly get your home the exposure it needs to ensure we get the best offers (which translates into more money for you) if I can’t afford to spend the money to market it properly. I need to get your home in front of as many quality eyeballs as possible and that my friend, costs some serious bucks (as I explained above). You get our entire Team of Specialists for the same price as hiring a single agent. There are no other costs.

Can You Provide References?

Always, always ask for references! I can’t understate this enough. There are Real Estate Agents who make themselves look good on their websites or in print marketing but they haven’t sold a home in 2 months! Or even worse, 2 out of the last 6 deals they did left some very unhappy customers behind. I can’t tell you how many stories I’ve heard from my own clients who were using another Realtor before me (unsuccessfully) and couldn’t get their phone calls or emails returned. I don’t mean “couldn’t get them returned in a timely manner,” I mean they just didn’t return their calls period! Every aspect of real estate is time sensitive which means that the various things that pop up with your listing in the run of a day needs to be dealt with now. It keeps me on my toes but many agents drop the ball and lose out at the detriment of their clients because they simply did not make themselves accessible. I have success stories from clients on my website and there are many more too – probably right in your neighbourhood. Don’t be afraid to ask me for them!

If you want to know why you should hire me, read this. I will offer you my Guaranteed Home Selling System at no extra cost.