Real Estate Team OR Agent? Which is Best for You?

What's the difference between a real estate TEAM and an agent working alone?

What’s the difference between a real estate TEAM and an agent working alone?

In this article I’m going to explain the difference between a “real estate team” and a single agent working on their own. My hope is that by providing this information to you, you can better decide which best suits your individual real estate needs.

A single real estate agent – they have everything in their own hands and it can become a little like a “one-man band” coming down the street with one individual playing the big bass drum, blowing the horn and trying to play the guitar. If they had about 6 hands it might work okay but today, real estate is complicated. It’s not what it was years ago and a Realtor needs expertise in different areas and we need to hire and have those people on our team.

Are there Advantages to Working With a Real Estate Team?

Real Estate Assistant. There are so many aspects to selling a home. The reality is most consumers have no idea what is involved because so much of it goes on behind the scenes. There is a tremendous amount of administrative and paper work. Although I started out as a single agent I took the training I received from Real Estate Trainer and Coach Mike Ferry very seriously. Mike said, “If you don’t have an assistant, you are one.” I’ve had a full-time certified real estate assistant for all of the 21 years I’ve been in the Real Estate profession. I strongly believe this decision has contributed to my overall success in real estate in Waterloo Region.

Varied Areas of Expertise. Since we can’t know absolutely everything nor do everything, we need to hire the people with specialized areas of knowledge. Obviously, I believe the model of a Real Estate Team is the best working model we have because I’ve had one myself for many years and it works like a charm.

Marketing Coordinator. Marketing homes for sale in Kitchener-Waterloo successfully requires more than submitting your listing to the real estate board to appear in the online listings. Your home has to get marketed in specific ways in a timely fashion. There are 2 separate areas of real estate marketing: offline marketing and online marketing. I have a top notch online marketing guru on my team who handles every aspect of LinkedIn, Facebook, Twitter, and YouTube. She researches the topics that home buyers and sellers are interested in learning about and writes blog posts about them and sits me in front of a camera to record videos. Honestly, I don’t have time for all of that. I’m out listing and selling homes and negotiating offers for clients. I’m also helping people buy a home so if you run into an agent who says, “Oh yes I blog, I do this online, I do that online – tell me… when do they have time to sell your home if they’re doing all that? Let’s be realistic.

Valid Concerns About Working with a Real Estate Team

One of the concerns I have heard clients voice over the years is that they want personalized attention and they feel they won’t get this when working with a team. We have a specific workflow on The Mark Maurer Team: the person who comes to list your home is the person who shows your home, who accepts and handles the offers on your home and it’s the same person who negotiates the offers on your home. You get the benefit of the expertise of all of the relevant players on the team, yet you’re not dealing with 5 different people on the various aspects of selling your home.

For my complete response about real estate “teams” versus singular agents, watch my video here:

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here: http://bit.ly/MMSellers. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.