Author Archive for The Mark Maurer Team – Page 2

How to Know When to Lower the Asking Price for Your Home

Having trouble selling your home and think a price adjustment is required?

Having trouble selling your home and think a price adjustment is required?

In this article I’m going to answer the question, “How do you know when it’s time to lower the asking price of your home?” This is important information for you if you are selling your home in Kitchener-Waterloo or if you have it for sale and it’s not selling. If you are looking to buy your dream home and currently own a house, you can benefit from my 21 years of real estate expertise in answering this crucial question.

First off, what I’m about to share with you only applies if all of the marketing has been done correctly. This includes but is not limited to high quality professional photos that showcase your home in the best light possible accompanied by a well-crafted description in order to draw attention to your online listing. Keep in mind as well, a comprehensive marketing strategy can only be executed by an agent or team who has the budget to attract attention to your home. Having said that – let’s consider the following 2 scenarios with homes in Kitchener-Waterloo that are not selling.

SCENARIO 1. A home listed for sale in Kitchener-Waterloo has very few showings and no offers. The cause of this inactivity is the home’s list price is 8-10% too high.

SCENARIO 2. A home listed for sale in Kitchener-Waterloo has lots of showings, no offers. Asking price is 3-5% too high. As soon as we make an adjustment in that price we have an offer within the next 2 weeks.

The rule of thumb in Real Estate is, all things being equal as I mentioned before, if you’re not getting offers within 2 weeks of listing your home, the price is too high. Your home is only “hot” on the market for the first 4 weeks. The bloom starts to come off the rose after this point. If offers are not being stimulated within 4 weeks and your agent has done everything else properly, you have a pricing issue. Period.

Watch my complete response to the issue of knowing when to lower the asking price of your home by clicking the video below:

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here: http://bit.ly/MMSellers. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

 

House Buying Tips: New Mortgage Rules in Canada Effective October 2016

Learn How the New Mortgage Rules Will Affect You

Learn How the New Mortgage Rules Will Affect You

In this article I’m going to talk to you about the new mortgage rules that the federal Government of Canada has just imposed upon us that are going to take place effective October 17, 2016. If you have an existing mortgage this is not going to affect you at all. However, if you’re selling your home, buying a new home and applying for a new mortgage this is definitely going to affect you. So what the federal government has done is a couple of things really.

Foreign Investment in Canada

First of all they are taking steps in an attempt to cool a HOT real estate market. I have to tell you the truth; this is the hottest market for home sellers I’ve seen in my 21 years in real estate in Kitchener-Waterloo. Period! How the government plans to cool the market is by imposing a tax on foreign buyers. Up until now, foreign investors could come to Canada and a buy house as long as they lived in it for a year. Then it was considered their principal residence so if they sold it there was no capital gains tax on it. The government has now wiped that out so if you’re a foreign investor buying in Canada, whenever you sell that house and make a profit, you have to pay capital gains tax. The reason why the government wants to dissuade foreign investors from buying houses is to prevent so much quick flipping of these homes.

Mortgage Qualification Rules

The second thing the federal government has done is they’ve changed the mortgage qualification rules. Although you or someone you know may qualify for a low mortgage rate of 2.0% or 2.1%, the Government of Canada now says that nevertheless, you have to qualify for that same mortgage at the current five-year Bank of Canada rate which today is 4.64%. So for instance if you are buying a new home and you’re putting 10% down, where you would have qualified for a new mortgage of say 605,000… with the new rules you would only qualify for a mortgage of $510,000. The hope is that this will mean Canadian home owners won’t stretch themselves so far credit-wise. In actuality, this is a valid concern that trip mortgage rates take a jump of one or two or even three percent that would throw a lot of people out of their homes and we would have a terrible situation. We would have a lot of foreclosures, powers of sale – so I understand what the government is doing. It’s a little bit of what I call “social engineering” trying to tax our behaviour and make our behaviour such away by tags but it’s not totally free enterprise but it’s being done anyway so we have to live with it anyway.

To get my full response on the new mortgage rules in Canada, watch my video below:

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here: http://bit.ly/MMSellers. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

 

 

 

Mr. & Mrs. Wilder

Excited Home Sellers

Excited Waterloo Home Sellers

Meet Mr. & Mrs. Wilder
 
of Leighland Drive in Waterloo
~ Excited ~
As They Celebrate The Sale of Their Home

 

 

Listed on a Monday for $598,500
 
With FIVE Offers
SOLD FIRM on Thursday of the same week for $690,000!!

How Experts Sell Your Kitchener-Waterloo Home Faster AND For More Money!

Selling your home FAST and for MORE MONEY. Can you have both?

In this article, I’m going to tell you how Real Estate Experts sell homes faster and for more money. This is important information for you if you are selling your home in Kitchener-Waterloo and you want results. If you are looking to buy your dream home and currently own a house, before listing your home you can benefit from my 21 years of real estate expertise on this issue. Right from the top, does your agent tell you what to do with your home “before” it is listed? When a potential buyer is coming into your home for the first time they have to be able to put themselves in the picture to be able to buy your home. So what do we do to accomplish this?

HOME SELLING TIPS 

⊕Depersonalize⊕ You want to depersonalize “mostly” which is not the same as depersonalizing “entirely.” Depersonalizing doesn’t mean you get rid of ALL of your family photos. Home sellers take this to the extreme and then you end up with a house on the market that doesn’t look lived in. Potential home buyers are less likely to be able to envision themselves in your home when all of your personal touches are removed.
Declutter⊕ This seems straight forward and instinctual when you are preparing your home to be viewed by hundreds of people online and dozens of families in person, yet we sometimes need to take this a step further. When you organize your belongings and throw out things you don’t need, you may find yourself in the position my wife and I were in when we sold our first home together. We found that we had SO much “stuff” that I convinced her we needed to rent a storage unit and move the storage bins and extra furniture into. She was hesitant at first but now is a convert after we sold that home in only a few weeks. By placing these belongings in storage, we were able to open up the space to make it more visually appealing.
⊕Staging⊕ How do you showcase your home to make the appealing features stand out? We partner with Rooms in Bloom Home Staging and these ladies will come into your home and This is a service that I pay for to ensure your home is on display in the best possible light. We make excellent use of the available space, open up rooms that may have felt confined, and if we have to we’ll bring in some items to “pimp your home.”

MARKETING YOUR HOME

How is your home marketed? What kind of marketing budget does your real estate agent have to not only help you to make your home look the best, but also for it to be photographed the best and then marketed effectivey online? We know everyone goes online first to look at houses so “how” your home shows online is important. Do your photos make your home look better than it actually does? That’s a big mistake! Misrepresentation (eg. making rooms look bigger than they really are) brings the wrong kind of home buyer into your home. I call this “lunchbox letdown.” Not representing your home accurately in photos and online descriptions will deter agents from bringing other interested parties to view your home.

PRICING YOUR HOME

The most vital component in the process of listing your home and ensuring it is sold in a short period of time and for the most money possible, is the listing price. In fact this issue is SO important I have an entire blog post dedicated to explaining it. You can read this article here or watch the video here: bit.ly/MMPricing. I have also included my

Click to hear my full response about how real estate experts sell your home for more money

Click to hear my full response about how real estate experts                               sell your home for more money

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook.  Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

Mark

Is NOW a Good Time to Buy a Home in Kitchener-Waterloo?

Is this really the best time to sell your home in Kitchener-Waterloo? With all of the competition for home buyers, is now a good time to buy a home in Waterloo Region? I address these questions in an informative Q&A session with one of my team members.

In this video, I’m answering questions about the current state of the real estate market in Waterloo region. This is important information for you if you are selling your home in Kitchener-Waterloo. If you are looking to buy your dream home and currently own a house, you can benefit from my 21 years of real estate expertise in answering timely questions about the market for home buyers. Click the video below to hear my answers to relevant questions for home sellers AND home buyers.

 

 

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

Real Estate Tips: Why a Home Doesn’t Sell

Pinpoint the reason why your home may not be selling

Pinpoint the reason why your home may not be selling

Twenty-one years ago I started selling homes and serving clients and since then I have helped more than 2,400 families buy and sell real estate right here in Kitchener-Waterloo. However, when I started in this profession, although I knew how to run a business I didn’t know how to run a Real Estate business. Yes I passed all levels of the Real Estate exams with the top marks in my class, yet applying knowledge is different than simply possessing knowledge. Rather than learn by trial and error, I sought out the best Real Estate Coach I could find and that turned out to be Mike Ferry from California. Here is what Mike Ferry taught me about why a home isn’t selling…….

You can watch my complete response to why a home doesn’t sell in this video.

 

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook .  Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

Selling Your Home? How to Price it to Make the Most Money Possible!

Real Estate Tips: How to Sell Your Kitchener-Waterloo Home

Real Estate Tips: How to Sell Your Kitchener-Waterloo Home

In this article I’m going to address the pricing issue when listing your home to sell for the most amount of money possible. This is important information for you if you are selling your home in Kitchener-Waterloo. If you are looking to buy your dream home and currently own a house, you can benefit from my 21 years of real estate expertise in addressing the pricing issue.

Pricing your home properly can make a huge difference in how long it takes to sell your home and, how much money you get for it. Pricing your home right is probably one of the most controversial things in real estate.

PRICING YOUR HOME PROPERLY

Here’s what we need to know – what is the most amount of money we can price your home for without pricing it too high? If we price it a little too high we may get lots of home buyers looking at your home but we won’t get any offers. If we price it substantially too high we won’t even get anybody looking at your house and again, no offers. Learning how to price a home becomes very predictible and we can look at the 2 week point after launching and decipher from the activity, whether we’ve priced it right or not.

CALCULATING AN ACCURATE PRICE

Examine and analyzse the sales activity on your street in the past year for homes very similar to yours (eg. if you have a bungalow with a 2 car garage we only compare other bungalows with 2 car garages). We also analyze the houses that were for sale in your neighbourhood in the past year that *didn’t sell.*

After making minute adjustments, the other trick is this: once we determine the true value of your home, we want to put the price right up tight against it. The real estate professionals and their buyers in our community will recognize when we have a home priced accurately and we will attract a lot of attention – this is how we create a feeding frenzy. We want to get as many offers as possible. When a home is priced right, potential home buyers will understand and respect that we have priced it properly and they won’t expect that we would consider low-ball offers.

In the end, who makes the final decision on the price that is accepted for your home? You do. You are in control. The right agent will coach you very well on how to price your home to sell for the most money possible.

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

 

Real Estate Tips: Team or Agent – Which is Best for You?

What's the difference between a real estate TEAM and an agent working alone?

What’s the difference between a real estate TEAM and an agent working alone?

A single real estate agent – they have everything in their own hands and it can become a little like a “one-man band” coming down the street with one individual playing the big bass drum, blowing the horn and trying to play the guitar. If they had about 6 hands it might work okay but today real estate is complicated. The real estate profession is not what it was years ago and a Realtor needs expertise in different areas. Since we can’t know absolutely everything nor do everything, we need to hire the right people with specialized areas of knowledge. Obviously, I believe the model of a Real Estate Team is the best working model we have because I’ve had one myself for many years and it works like a charm.

To hear my complete explanation about the pros and cons of using either a real estate team or a real estate agent in Waterloo Region, watch my video below:

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

Selling Your Home: The Disappearing Buyer

Miriam thought she’d sold her house without a professional REALTOR®. Then her buyer mysteriously backed out. Watch Miriam’s story below:

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

Waterloo Region Receives a Check-up!

 

Find out how Kitchener-Waterloo is doing on levels of community well-being

Find out how Kitchener-Waterloo is doing on levels of community well-being

Kitchener-Waterloo and surrounding areas just received a community health check! Since 2007, The Kitchener and Waterloo Community Foundation has strived to inspire civic engagement, provide focus for public debate and connect philanthropic activity with the areas of greatest need. This year marks the beginning of a new three-year cycle where all 11 indicator areas are reviewed, and where four priority areas are selected for deeper analysis over the coming two years.

Focus groups consisting of community members along with an Expert Review Panel identified the priority areas in our communities as:

• Belonging & Leadership
• Arts & Culture
• Getting Started
• Health & Wellness

You may find some of the findings interesting. For instance, the number of people who give to charities has gone down over the last few years, as has involvement in volunteer work. We are strong on many indicators of health, sense of belonging and more. To download a copy of the 2016 Vital Signs report, click here.

Vital Signs® is a community checkup conducted by community foundations across Canada that measures the vitality of our communities and identifies significant trends in a range of areas critical to quality of life. Vital Signs is coordinated nationally by Community Foundations of Canada and with special thanks to the Toronto Foundation
for developing and sharing the Vital Signs concept.