Author Archive for The Mark Maurer Team

How to Invest in Real Estate in Waterloo Region

Be in Control of Your Financial Investments with Real Estate

Be in Control of Your Financial Investments with Real Estate

As you are most likely aware, the real estate market in Waterloo Region and surrounding areas is extremely active right now and has been for quite some time. When you witness the rise in home values the next logical step is to think, “Could I make money from investing in real estate?”

Most of the millionaires in existence have made money in real estate. That’s because as an investment, real estate is safe and increases in value over time. If you are thinking of your future and wondering how you will plan for retirement, owning income properties is a solid way of being in control of your financial future. With real estate, you have more control over this type of investment and you don’t need a financial planner to help you execute investment decisions. All you need is a relationship with a long-time Realtor who you trust to pick their brain every once in a while.

To find out how to affordably invest in real estate, watch my video below:

 

 

Find out how I’ve helped more than 2,500 families buy and sell homes in Kitchener-Waterloo by getting a copy of my free eBook here. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

HOME SELLING TIPS: The *Best* Home Staging Advice

 

HOME SELLING TIPS: How to Get the Most Money for YOUR Home!

HOME SELLING TIPS: How to Get the Most Money for YOUR Home!

In this video, our partners at the design team of Rooms in Bloom Home Staging and Design show you their GREATEST home staging tips. When I list your home to sell I pay these delightful designers (Alana and Heather) to help you get your home pimped to the max. We get the most money for our listings when they have the “magic wand” from Rooms in Bloom waved over them first!

When we prepare your home to sell right the first time, we get the maximum exposure AND the maximum dollar for your home. Find out the most effective home staging tips by watching the video below:

 

Find out how I’ve helped more than 2,500 families buy and sell homes in Kitchener-Waterloo by getting a copy of my free eBook here. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

REAL ESTATE TIPS: The 3 Main Factors That Lead to Overpricing Your Home for Sale

Understanding the factors that lead to incorrect pricing is vital when selling your home in Kitchener-Waterloo.

Don’t Lose Money When Selling Your Home!

Now that January is well underway, you’re reconsidering selling your house in Waterloo Region. You know that the market is hot and houses are selling for above asking price in many, many instances so now is a good time to sell, right?!

Don’t make the mistake of thinking that ANY home will sell at ANY price just because market conditions are favourable. You have a lot to lose by not pricing your home right the first time it hits the market. I’ve explained all of this in another video (you can watch it here: https://youtu.be/QyvvGq2qK_U).

It’s important to understand the factors that can lead to overpricing your home so that you are sure not to do it and end up losing money on the sale of your home. Watch my video here and benefit from my 21 years of real estate experience in Kitchener-Waterloo and the surrounding areas.

Find out how I’ve helped more than 2,500 families buy and sell homes in Kitchener-Waterloo by getting a copy of my free eBook here. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

 

Real Estate Tips: Home Buying Mistakes to Avoid!

 Purchasing a Home? You Will Want to Know This!

Purchasing a Home? You Will Want to Know This

In this video, I tell you what other Real Estate Agents won’t: the biggest mistakes that home buyers make when purchasing a home. Whether this is your first purchase or you’re looking for your dream home, this is important information for you.

Watch this video for my complete answer to this home buying issue:

 

 

Find out how I’ve helped more than 2,500 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook.  Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

Mark

How To Know When You’ve Found the Right Neighbourhood For You

On a scale of 1 to 10, real estate pros (don’t ask me who these people are, I just find the research haha) rated characteristics of a GREAT neighbourhood. I decided to take these results and apply my 21 years of real estate experience to provide you, the Waterloo Region homebuyer, with information that can help you when searching for your dream home in Kitchener-Waterloo.

Let’s go over the scale. Here’s my interpretation of the rating scale:

10 means: “It’s essential!”

1 means: “Pffft. Who cares?”

 

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here: http://bit.ly/MMSellers. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

Selling Your Home? How to Make a Great First Impression!

 

Real Estate Tips: How to Sell Your Kitchener-Waterloo Home

Real Estate Tips: How to Sell Your Kitchener-Waterloo Home

In this article I’m going to show you how to make the BEST first impression on potential home buyers looking at your home for sale. This is important information for you if you are selling your home in Kitchener-Waterloo. If you are looking to buy your dream home and currently own a house, you can benefit from my 21 years of real estate expertise in sharing these home selling tips!

Making a first impression on that buyer that comes to see your home is of vital importance because we all know, “You only get one chance to make a great first impression.” How do all of the rooms look including your garage and basement? Each time the buyer looks in those rooms; the buyer is getting a first impression on every room.

EXTERIOR. What do people see when they get out of their cars whether they are parked on the street or in your driveway? They walk up your driveway and they can see your lawn, edging, flower beds and the front door. Are things CLEAN? Your front door, front lights, front windows, steps, and even the mailbox all need to be clean.

INTERIOR. When potential home buyers walk into your front door you want to make sure that everything within their view is visually appealing. Here’s what I suggest to my clients: one day when you’ve been away from your home for a while, come back in and don’t park in the garage but rather walk up to your front door from the driveway. What do you see? Are shoes scattered about near the front door? Is your front closet organized and uncluttered? This is a keen way to get a fresh perspective and pick up on little things you may have missed when initially preparing your home to be listed. Remember that every closet matters because home buyers viewing your home will look in all of the closets and even the kitchen cupboards and drawers!

BASEMENT. If there is one area of a home I’ve seen people neglect, it’s the basement – particularly if it’s unfinished. Here’s what you want to do with an unfinished basement: sweep the floor and use concrete paint to paint the floor. If you are storing items in your basement, stack them all neatly along the walls and keep the space open so that homebuyers can envision what they might like to do with that unfinished area of your home. I set my clients up with Rooms in Bloom Home Staging and they advise on how to set up the basement so that it is visually appealing.

GARAGE. Much of what applies to the basement applies to the garage. Are there oil stains on the garage floor? If so, clean it up and paint the concrete floor. Make sure bikes are hanging up off the floor, get the rakes and gardening tools hung on a wall neatly, and any excess items are stacked against the walls. You definitely want potential home buyers to be able to see the value in having a garage to park in. If your garage is cluttered with “stuff” it’s hard for people to be able to see the value in additional storage space whereas they will definitely see value in a secure garage for their vehicles.

I also explain how to make a great first impression in my video.

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here: http://bit.ly/MMSellers. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

 

Real Estate Team OR Agent? Which is Best for You?

What's the difference between a real estate TEAM and an agent working alone?

What’s the difference between a real estate TEAM and an agent working alone?

In this article I’m going to explain the difference between a “real estate team” and a single agent working on their own. My hope is that by providing this information to you, you can better decide which best suits your individual real estate needs.

A single real estate agent – they have everything in their own hands and it can become a little like a “one-man band” coming down the street with one individual playing the big bass drum, blowing the horn and trying to play the guitar. If they had about 6 hands it might work okay but today, real estate is complicated. It’s not what it was years ago and a Realtor needs expertise in different areas and we need to hire and have those people on our team.

Are there Advantages to Working With a Real Estate Team?

Real Estate Assistant. There are so many aspects to selling a home. The reality is most consumers have no idea what is involved because so much of it goes on behind the scenes. There is a tremendous amount of administrative and paper work. Although I started out as a single agent I took the training I received from Real Estate Trainer and Coach Mike Ferry very seriously. Mike said, “If you don’t have an assistant, you are one.” I’ve had a full-time certified real estate assistant for all of the 21 years I’ve been in the Real Estate profession. I strongly believe this decision has contributed to my overall success in real estate in Waterloo Region.

Varied Areas of Expertise. Since we can’t know absolutely everything nor do everything, we need to hire the people with specialized areas of knowledge. Obviously, I believe the model of a Real Estate Team is the best working model we have because I’ve had one myself for many years and it works like a charm.

Marketing Coordinator. Marketing homes for sale in Kitchener-Waterloo successfully requires more than submitting your listing to the real estate board to appear in the online listings. Your home has to get marketed in specific ways in a timely fashion. There are 2 separate areas of real estate marketing: offline marketing and online marketing. I have a top notch online marketing guru on my team who handles every aspect of LinkedIn, Facebook, Twitter, and YouTube. She researches the topics that home buyers and sellers are interested in learning about and writes blog posts about them and sits me in front of a camera to record videos. Honestly, I don’t have time for all of that. I’m out listing and selling homes and negotiating offers for clients. I’m also helping people buy a home so if you run into an agent who says, “Oh yes I blog, I do this online, I do that online – tell me… when do they have time to sell your home if they’re doing all that? Let’s be realistic.

Valid Concerns About Working with a Real Estate Team

One of the concerns I have heard clients voice over the years is that they want personalized attention and they feel they won’t get this when working with a team. We have a specific workflow on The Mark Maurer Team: the person who comes to list your home is the person who shows your home, who accepts and handles the offers on your home and it’s the same person who negotiates the offers on your home. You get the benefit of the expertise of all of the relevant players on the team, yet you’re not dealing with 5 different people on the various aspects of selling your home.

For my complete response about real estate “teams” versus singular agents, watch my video here:

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here: http://bit.ly/MMSellers. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

 

 

 

How Do You Know You’ve Found the Right Agent to Sell Your Home?

 

Find out the questions you should ask real estate agents

Find out the questions you should ask real estate agents

In this article I’m going to share with you how you can find the right real estate agent to sell your home – the right fit for you.

Interview Real Estate Agents

I tell my clients to interview at least 3 so they have a sufficient amount of choice and can feel confident when making the decision. Asking these questions is important because as we know, history repeats itself. Past performance usually dictates future performance so their experience is vitally important and relevant.

Questions to ask these Realtors to make sure it’s the right one for you include:

  • What experience do they have? (how long have they been a real estate agent?)
  • How many homes did they sell last year?
  • How many homes did they sell so far this year?
  • Have they sold many homes in your neighbourhood? If so, ask to see the listing for the homes.
  • For the homes they have sold in your neighbourhood: how much did they get in relation to the asking price? Did they sell it for 100% of the list price, 90% of the list price?
  • Who did they study under?
  • Where did they take their real estate courses?
  • Do they do any “additional” education or ongoing education.

I also recommend that you take notes when you are interviewing Real Estate Agents in Waterloo Region because if you’re like most of us, after that interview you will look at your spouse and say, “What did he/she say about _____?”

Ask About Marketing

Realtors can promise you the moon but what have they done to promote other homes in the past? What will they do to promote your home? You may not ever know what they will do to market your home. Where will they advertise your home for sale? Do they use only print media – because we know print is dwindling like it hasn’t been in years before. Some of print is still useful but there needs to be more than that. Do they use social media to feature your home – like Facebook, Twitter, Pinterest and even in some cases using LinkedIn to private message important contacts in their networks. Do they have a blog on their website that they update regularly? How connected are they with the community? Asking Real Estate Agents about where they market themselves is also relevant. What is their online expertise? Do they advertise on: Grand River Transit buses; billboards; or bus stop benches?

PLAN OF ACTION: Any good agent should be able to give you a “marketing plan of action” of exactly what they’re going to do to sell your home. I have a 21 Point Plan of Action that I send out to prospective clients before they even meet me that they can read before we get together. I believe it’s considerate to get that to folks beforehand so they are somewhat informed about my services and can ask me questions about my home marketing strategy.

REFERENCES: Ask for references. Do they have testimonials on their website, Facebook page or YouTube channel that you can read or watch? Sometimes they may have testimonial letters you can look at. Will the Real Estate Agent provide you with a past client’s name and phone number that you can ask about their experiences with this agent?

THE BOTTOM LINE: You want to know that the agent you hire is going to be a very active agent right now in today’s market. You want to make sure you find someone who is connected to the community and someone who is going to serve you well and serve your purpose because you’re going to pay them a lot of money to sell your home. You want a Real Estate Agent in Kitchener-Waterloo who is going to go to bat for you and protect you legally.

You can also watch my video here about finding a good Realtor by clicking below:

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook here: http://bit.ly/MMSellers. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

Real Estate Tips: How Experts Sell Your Home Fast and for More Money

I’m going to explain to you how Real Estate Experts sell homes faster and for more money. This is important information for you if you are selling your home in Kitchener-Waterloo and you want results. If you are looking to buy your dream home and currently own a house, before listing your home you can benefit from my 21 years of real estate expertise on this issue. Right from the top, does your agent tell you what to do with your home “before” it is listed? When a potential buyer is coming into your home for the first time they have to be able to put themselves in the picture to be able to buy your home. So what do we do to accomplish this?……

Watch this video for my complete answer to this home selling issue:

Click to hear my full response about how real estate experts sell your home for more money

Click to hear my full response about how real estate experts                               sell your home for more money

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by downloading my free eBook. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.

 

Real Estate Tips: Biggest Home Selling Mistakes

 

You don’t want to make these mistakes when selling your home!

In this video, I tell you what other Real Estate Agents won’t: the biggest mistakes that homeowners make when listing their home for sale. This is important information for you if you are selling your home in Kitchener-Waterloo. If you are looking to buy your dream home and currently own a house, you can benefit from my 21 years of real estate expertise in answering this crucial question.

 

 

Find out how I’ve helped more than 2,000 families buy and sell homes in Kitchener-Waterloo by getting a copy of my free eBook here. Also for more great real estate videos you won’t find anywhere else, subscribe to my YouTube channel. I love to share my expert knowledge so if you have any real estate questions feel free to call me at 310-SOLD or email me at mark@maurerteam.com.